![]() The event attracted more than 7,000 attendees at the last BEA in Chicago in May, and the two previous BookCons (which were held in New York) attracted even bigger crowds of young book-loving consumers. BookCon has developed into a popular marketing platform for book publishers. BookCon is a consumer-focused literary fanfest, and a staple of Reed Exhibitions’ annual book-industry trade show, BookExpo America. It will serve as a dedicated space for BookCon NYCC, which will host autograph sessions, panels, and meet and greets focused on traditional book authors. ReedPop has been working to promote programs slated at new NYCC venues such as Madison Square Garden, including panels focused on BBC America’s Doctor Who and AMC’s The Walking Dead.Īlso new to the convention schedule is Hudson Mercantile, an event space on West 36th Street, barely a block away from the Javits Center, which contains studio and gallery floors. ReedPop is using the NYCC mobile app, email, Facebook,Twitter, and other communication platforms to drive convention goers to and from the Javits Center and NYCC’s additional venues. “Now that our tickets are pretty much gone, all of our marketing and communication going forward is about experience and logistics, so our fans know what they’re getting into,” Armstrong says. In July, ReedPop reopened the verification system, allowing buyers to register guests. However, in early June complaints streamed in when “verified” fans realized they couldn’t buy tickets for their unverified friends and family members––even though this fact had been explained. In an effort to combat resellers and ticket scalpers, ReedPop instituted a system that requires prospective ticket buyers to register an online fan verification profile in order to purchase tickets. “We need to overcommunicate our communication,” jokes Mike Armstrong, ReedPop’s event director of NYCC, after a year spent organizing a new online ticketing system. Tickets for NYCC Presents events are being sold through a landing page on the NYCC website. NYCC badge holders will have access to events in Javits, as well as to official events in the Hammerstein Ballroom, Hudson Mercantile, and Madison Square Garden. Indeed, as more NYCC events take place outside the convention center and fans are forced to travel between official and unofficial venues, NYCC’s organizers are focused on the need for effective communication in order to keep fans in the know (about where everything is and whether their badges will get them in, for instance) and moving freely, all while still having a great time. ![]() The renamed event will avoid some of the confusion around just what Super Week involves, while linking the wide-ranging events of NYCC Presents-such as live podcast shows, screenings, dance parties, gaming events, and after-hours concerts at bars, bookstores, and other venues-more directly to New York Comic Con. ReedPop has changed the name Super Week to NYCC Presents, and its events require separate tickets the NYCC badge will not be accepted. NYCC organizers are also rebranding New York Super Week, a series of unofficial ancillary events that traditionally take place during the week leading into NYCC.
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